Why Is Saffron So Expensive?
by Ahmad Ayubi
A Quick Run Down
Saffron has been marketed as the most expensive spice in the world. This is due to the amount of time and effort it takes to producing even a gram of saffron spice. Each flower contains around 3 stigmas. These stigmas are the red strings used to create saffron spice. It takes around 14,000 flowers to produce just one ounce of saffron. Each flower is hand picked by the farmers to extract the stigmas from the flower, this process is very labor intensive. For this reason, saffron is priced the way it is.
Effects of Globalization
Globalization has allowed for the price of saffron to reach a reasonable level. Companies such as Rumi Spice have taken advantage of this fact by maintaining the same price even though they buy the saffron at a fraction of price from farmers. This is a reasonable business practice but when the profit margins are over 200% something needs to change. Sanai allows customers to buy saffron as if they themselves were buying it from the farmer. Although there are fake saffron sellers we guarantee our product quality. If for some reason you aren't satisfied The Spice Direct will provide a full refund and you get to keep the product at no extra charge.
Rather than exploiting customers by a false marketing campaign of how saffron is luxurious, we want as many people trying saffron as possible. Our saffron has an aromatic attribute that is unmatched.